Purpose: The purpose of this ad is that it's telling every fat person out there to lose weight and in this case "lose the blubber." And since this is from peta, they call overweight people whales. Which is pretty offensive.
Audience: This ad is targeting overweight and is telling them to lose the blubber. I think it's mainly targeting woman due to the fact that there's a picture of a woman on the billboard.
Genre: I would not compare this ad to any others because this is pretty offensive. PETA is comparing overweight people to whales. That's pretty messed up.
Tone: The reason they chose this ad was because PETA is for the protection against animals, and that's why they used the quote "Save the Whales." And they are fighting to get people to eat vegetarian so that people can stop killing animals.
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